Authoring Tools

Brand Builder’s web-based authoring tools are designed for non-technical professional to create on-device portals, rich media applications and mobile marketing campaigns. Our suite of authoring tools allows brands and agencies to focus and execute on what they know best: their brand, creativity and their customers. The authoring tools are scalable to new platforms and to large numbers of users and support all media types.

Feature of web-based authoring modules & tools include:

  • Pre-defined screen templates, style sheets, open design
  • Versatile page layouts, dynamic menu deliveries, skin changes
  • Manage categories and other features of an on-device portal
  • Support for interactive ads placement
  • Same tool supports apps in BREW, J2ME, Windows Mobile and WAP sites
  • Easy to port – build once and deploy on any platform/device

MAKER includes the authoring modules and templates to create and deploy robust, on-device portals and rich media mobile applications. Application types include music, entertainment, media, location-based, social networking, and information – all non-gaming content can be seamlessly ingested by MAKER. This authoring tool makes it simple for companies to transform their content into a media-rich user experience.

MAKER features include:

  • Web-based UI tools with drag and drop controls and widgets
  • Define colors, background, fonts via style sheets
  • Large selection of UI controls such as many types of menus, buttons, scroll windows, popups, etc.
  • Functional widgets for various content types, among others, include:
    • Media content: preview, download, playback, etc
    • Social networks: blogging, events, user profiles, sharing and gifting
    • LBS: maps, POIs, directions, GPS
  • Simple content integration by inputting data source

MIDA

Mobile Interactive Downloadable Ads (MIDA) Studio is an advanced tool for making interactive, robust ads customized for both browser-based and downloadable environments. The MIDA Studio’s visual authoring tool puts companies in charge of their own creative without requiring experienced mobile developers on staff. Interactive, engaging campaigns can be multi-page mini apps with a variety of MIDA templates to support including (many more templates including customized templates are available):

  • Interactive voting
  • Ringtone and wallpaper downloads
  • Coupon distribution
  • Surveys
  • Click-to-SMS

Page content can include all media types such as still images, text, MP3, Flash, SVG, CMX, AAC, Midi, animation and video. To learn more about mobile marketing solutions, click here